The outline brief should provide a balance of hard data (quantitative information) and soft data (qualitative information).
Hard data is invariably available at the outset of a project as this is easier than soft data to compile and includes headcount and numerical information, such as the number of meeting rooms and support facilities required.
Soft data is often difficult to quantify and articulate and relates to the culture, values and aspirations of an organisation. It is important to be aware of this separation of information as research has shown that hard data constitutes 80% of poorly performing briefs.
This research alludes to a distinct lack of soft data being departed by Clients and their professional teams, therefore it is difficult to capture the essence of the values, culture and image of organisations.
Hard data can specifically be identified as:
Projected space needs
Soft data can specifically be identified as:
Quality of space demand
Space use philosophy
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